Another very common tendency, which also reflects the desire to impress rather than inform with clarity, is the use of some key words which sound as if they have a deep meaning even when they do not. “Logistics” is a good example of this. So is “solutions”. We passed a commercial van a few days ago displaying the words “Manual solutions”, and my wife and I wondered what on earth that could mean. We felt that it ought to mean “hands”—but I suspect that this was not the intention.

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